Hallmark Cards With Sound
The Cards That Get More Smileage
Featuring original music and voices from kids' favorite TV shows and movies, Hallmark Cards With Sound are so much fun that kids can't stop opening them. They're the cards that get the best smileage, making the joy of a birthday last long after the party ends.
This co-branded program for P&G Vocalpoint included a direct mail piece, a microsite designed for browsing these kids' birthday cards that features audio clips (three per week during the program's duration) and a printable shopping list, plus additional online touchpoints. A downloadable 'Birthday Tracker' desktop widget was also developed.
Creative Director / Copywriter - John Koch
Art Director - Jaclyn Gordyan
Featuring original music and voices from kids' favorite TV shows and movies, Hallmark Cards With Sound are so much fun that kids can't stop opening them. They're the cards that get the best smileage, making the joy of a birthday last long after the party ends.
This co-branded program for P&G Vocalpoint included a direct mail piece, a microsite designed for browsing these kids' birthday cards that features audio clips (three per week during the program's duration) and a printable shopping list, plus additional online touchpoints. A downloadable 'Birthday Tracker' desktop widget was also developed.
Creative Director / Copywriter - John Koch
Art Director - Jaclyn Gordyan
Published on:
2009
Copywriting, Marketing, Advertising
- Hallmark Cards With Sound
The Cards That Get More Smileage
Featuring original music and voices from kids' favorite TV shows and movies, Hallmark Cards With Sound are so much fun that kids can't stop opening them. They're the cards that get the best smileage, making the joy of a birthday last long after the party ends.
This co-branded program for P&G Vocalpoint included a direct mail piece, a microsite featuring a browsable selection of cards with audio clips (three per week during the program's duration) and a printable shopping list, plus additional online touchpoints. A downloadable 'Birthday Tracker' desktop widget was also developed.
Visit the website 
DIRECT MAIL PIECE (Exterior)
Interior pages below
The cards kids can't stop opening
Once is never enough. Hallmark Cards With Sound are so much fun to open, kids enjoy them over and over – so every card you give gets great smileage.
Featuring original music and voices from kids' favorite TV shows and movies, Cards With Sound are a great way to make the joy of a birthday last well beyond the party.
MICROSITE HOMEPAGE
Additional selected pages below
BIRTHDAY TRACKER (DESKTOP WIDGET)
- Associate Creative Director / Copywriter - John Koch
Art Director - Jaclyn Gordyan
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Music and Pop Culture Blog
As the creator and editor of Popservations.com, I've been serving up spinworthy new music to readers since January 2008. Popservations also enjoys a good glance in the rearview mirror, spotlighting past favorites and a few forgotten tunes that are ripe for rediscovery today.
Using an engaging mix of daily posts and regular features, the site’s content spans several musical genres (primarily pop, rock, indie, and dance), while also offering the occasional nudge toward non-musical pop-culture happenings.
Blogging, Music, Writing2008-Present -
"Favorite Part" :30 TV
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Much to the chagrin of his family, it's his favorite part of every vacation.
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'Salt Happens,' but Promise SuperShots provide a tasty way to help you take control.
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SVP Creative / Copywriter - Jerry Craven
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A new match-up is posted daily on Miracle Whip's Facebook page (also promoted via display ads on relevant sites), with the thing voted as having the most zing becoming part of the end prizing.
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Creative Director / Art Director - David Nigh
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Creative Director / Copywriter - John Koch
Art Directors - Kristine Arth, Melanie InnisCopywriting, Marketing, Advertising2008 -
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Editor / Copywriter - John Koch
Art Directors - David Nigh, Ami SugarCopywriting, Marketing, Publishing2011 -
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This co-branded program for P&G Vocalpoint is comprised of a direct mail piece with coupons for Coke Zero and Summer Surprise Passes to share with their teens (plus packets to pass along to other parents), while a texting component for an additional coupon drives online engagement.
The microsite includes reviews of Coke Zero, a section for submitting and sharing ideas for fun summer surprises, and incorporates a localized Surprise Finder that provides family-friendly options based on zip codes, powered by Eventful.
Creative Director / Copywriter - John Koch
Copywriter - Kristin Palla
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This co-branded launch program for P&G Vocalpoint consisted of a direct-mail piece, a sweepstakes incentive, a microsite showcasing the DinnerTool.com features, and e-newsletter touchpoints.
Creative Director / Copywriter - John Koch
Art Director - Mary Elisa CalvanoCopywriting, Marketing, Advertising2009 -
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Art Director - Mary Elisa CalvanoCopywriting, Marketing, Advertising2009 -
Generation Pro-X
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Creative Director / Copywriter - John Koch
Art Director - Jaclyn GordyanCopywriting, Marketing, Advertising2009 -
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Producer - Bob Monachino (Radio Bob Resort)Copywriting, Marketing, Advertising2006, 2007 -
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Colorful category wayfinders make shopping the fabric care aisle easier and more enjoyable. Modules placed at eye-level throughout the aisle (some with interactive features) provide fabric care tips and product education via the "voice" of the care tag.
Copywriter - John Koch
Art Director - David NighCopywriting, Marketing, Advertising2002 -
Dream Book
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Assoc. Creative Director / Copywriter - John Koch
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Art Directors - Mary Elisa Calvano, Jaclyn GordyanCopywriting, Marketing, Advertising2008 -
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Senior Creative Director / Copywriter - John Koch
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Copywriter - John Koch
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